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Clinton Bull, Director of Hospitality at SSH, took part in a panel discussion at the 11th edition of the Hotelier Summit Middle East, which was held in Doha, Qatar.
Under the topic ‘Affordable Luxury – Is It The New Normal?’, Clinton and his fellow panellists discussed whether increasing numbers of travellers who prefer affordable stays that offer flexibility, choice, technology and value for money will drive an acceleration in growth for the mid-market travel segment.
The session also explored how hotel owners and operators intend to navigate this increasing trend in the near future.
“It was a very insightful discussion of the major role owners and operators will play in the mid-market segment, and how the GCC will benefit from new travellers following familiar hospitality brands as they make new headway into the Middle East through their mid-market offerings,” Clinton said of the session.
“Technology will play an increasing role in the growth of this trend, such as being able to book stays and check in using your mobile phone, among other facilities,” he added.
This falls in line with the decree by Vice-President and Prime Minister of the UAE and Ruler of Dubai Sheikh Mohammed Bin Rashid Al Maktoum to encourage the use of smart technologies in various sectors, including Dubai’s hospitality sector. It is hoped this will drive up tourism numbers.
SSH has made headway competing for master planning, building design, infrastructure and construction supervision awards on hospitality schemes across the region. The company’s expertise in leading such developments has become more recognised, and now SSH holds a growing number of hospitality projects within its portfolio.