Sophie Massant at ETHRWorld The Middle East

17/02/2026

Our Chief Human Resources Officer, Sophie Jules Massant, joined the Mega Panel at ETHRWorld The Middle East contributing to the discussion on “The AI-Infused Workforce: Orchestrating Tech + Human Synergy.”

Sophie shared her perspective on how synergies between employees and technology will grow, with greater focus on personalisation, trust, and accountability. She highlighted the importance of stronger governance of internal technology platforms and responsible data usage. She also emphasised the unique role of human creativity in architectural design, where technology enhances originality, but never replaces it.

A strong discussion alongside fellow panellists on shaping responsible, future-ready organisations.