AI Design Competition – The Desert Hotel

27/03/2025

As part of our ongoing commitment to embracing modern technologies and creative exploration, SSH recently completed in-house AI Design Competition — The Desert Hotel.

This invited participants to envision a luxury desert retreat that seamlessly blends into its natural environment. The brief emphasised sustainability, cultural authenticity, and contemporary comfort, challenging designers to create an immersive destination for guests seeking relaxation, adventure, and a deeper connection to nature.

The competition showcased the incredible talent, imagination, and innovation within our team. From sculptural forms inspired by the desert landscape to thoughtful integrations of AI tools in concept development, the entries reflected a bold and forward-thinking approach to hospitality design.

A huge well done to everyone who took part. Your work is a testament to SSH’s evolving design culture and we look forward to future rounds and continued exploration of emerging technologies across all disciplines.