SSH Develops Concept Design for New DGDA Sales Centre in Riyadh
The Diriyah Sales Centre site is located within close proximity of Al Bujairi, approximately 500 m east of the historic town centre. The area has been under the administration of the Diriyah Gate Development Authority (DGDA) since 2017 and is located within the Diriyah Gate master plan, a mixed-use destination set to become Saudi Arabia’s foremost historic cultural and lifestyle destination.
The Diriyah Sales Centre will be designed to serve as an immersive and ultra-high luxury hospitality and exhibition venue. It will be a free-standing, purpose-built structure that offers potential investors (land and real estate buyers, leasing clients, etc.) in the Diriyah area, a dynamic exhibition, showcasing the tremendous investment opportunities within the overall DGDA’s administration area which encompasses both Diriyah Gate and Wadi Safar exclusive community towards the west.
The Diriyah Sales Centre is to be constructed on a plot area of 19,000 sqm, with a BUA of 2,450 sqm and a maximum height of 12 m built over ground and first floor levels.
“It is an honour for SSH to have been appointed by a prestigious client such as the DGDA,” said Arkam Alshaikhly – Design Principal at SSH. “As we’ve delivered several luxury hospitality projects in the past, we are confident that this one will meet the client’s expectations.”
SSH’s scope of work includes the development of concept design, as well as to provide design guardianship to protect the design intent of the project throughout construction.