UAE

J1 Beach, Dubai

Located along 500 metres of pristine beachfront in Jumeirah 1, Dubai, J1 Beach spans two Dubai Development Authority (DDA) plots with a built-up area of 30,000 sqm. The vision was to transform the former La Mer South into a vibrant destination that blends luxury dining with the relaxed charm of beachfront leisure.

The development features 13 venues along the shoreline, each offering direct beach access and panoramic coastal views. Designed to redefine the modern beachfront experience, J1 Beach sets a new benchmark for upscale dining and exclusive beach clubs in Dubai. Its architecture combines contemporary elegance with coastal character to deliver a refined and memorable seaside destination.

Home to renowned venues such as Gigi Rigolatto, Serine, Bâoli Dubai, and Kaimana Beach, the design draws from the natural beauty and timeless charm of the Mediterranean. The aim was to create a fresh, contemporary beachfront space that captures the spirit of Mediterranean beach culture—where guests can unwind and indulge in a sun-kissed, sophisticated setting. Every element, from architecture and landscaping to materials and lighting, was carefully curated to evoke effortless coastal elegance.

SSH’s scope covered the full journey from concept design to IFC, including site supervision. The official opening in November 2024 marked a milestone in Dubai’s evolving hospitality landscape.